brand summary
Know Guidance is a faith-rooted lifestyle brand and creative sanctuary — built on clarity, conviction, and a commitment to craft.
I designed and developed KG as a living example of how deep strategic thinking, spiritual ethos, and poetic design can come together to form a brand that feels like a presence, not just a logo.
This is a window into the work, process, and philosophy behind the brand — a case study in intentional creative direction.
My Creative Approach
Design as Devotion. Identity as Living Language.
I don’t build brands to fit into boxes. I design identities that breathe.
While I’m self-taught, my work is deeply informed—by experience, observation, and spiritual alignment. I honor traditional design principles, but I don’t treat them as commandments.
I believe in:
Intuition over imitation
Fluidity over formulas
Essence over aesthetics
Some say you need one logo. Three fonts. Four colors. A grid.
But I build systems that can bend, break, and become.
Every visual choice I make—whether it's type, tone, or texture—is rooted in the soul of the story. I don’t aim for perfection. I aim for resonance.
Because a brand isn’t a finished product—it’s a presence. A frequency. A living mirror of who you are and what you’re here to give.
I leave room for growth, evolution, and sacred refinement.
Because clarity is a process. And identity is not a performance—it's a becoming.
Fluid Logo System
Rather than a rigid logo mark, Know Guidance uses a fluid visual system. Typography and iconography adapt depending on platform, tone, and context. Whether bold and clean or raw and expressive, the brand’s identity is consistent in essence:
Clarity. Conviction. Creative reverence.
Primary Logo
The name KNOW GUIDANCE is most often presented in Anton, a bold, grounded typeface that feels declarative and unapologetic. Its weight and simplicity anchor the brand—asserting presence and power without excess.
Alternative Logo Style
In other contexts, the brand name appears in a graffiti-inspired font, offering contrast and edge. This version leans into the raw, rebellious energy of the brand—acknowledging the street-born, truth-telling nature of those who live outside the lines.
This duality reflects the ethos of Know Guidance: a sacred disruptor, rooted in faith and willing to challenge convention.
Brand Icon: The Sheep
The sheep icon is the heart of the Know Guidance brand—rooted in scripture, reimagined for the misfits. It represents those who move differently: the “black sheep” led by inner knowing. This sheep walks with purpose, and from its hooves, paint drips—marking the creative, spirit-led path it carves with each step.
Sign & Symbol: The Yield Icon
In some versions, the sheep appears inside a yield sign—a symbol of both pause and surrender. It’s a visual cue to move with intention, to listen before leaping. Together, the icon and sign reflect the brand’s core: bold movement guided by something greater.
typography
A layered visual language with meaning
The Know Guidance type system is layered and expressive—built to hold clarity, contrast, and emotion.
Helvetica anchors the brand with timeless simplicity, while Printvetica, its grungier counterpart, adds texture and tension. MBA Slice, a digitized sans serif, brings a clean, modern edge. Gothic Wednesday offers mood and emphasis—a stylistic shift that slows the eye. And throughout, a series of handwritten fonts act more like symbols than type—raw, imperfect, and deeply human.
Together, these fonts form a visual language that’s structured but never stiff.
It’s designed to evolve—part logic, part feeling, part beautiful chaos.
visual motifs
language born from the margins
The visual world of Know Guidance blends raw texture with spiritual undertone. Elements like tape, hand-drawn circles, and splash paint echo rebellion, ritual, and the creative process in motion.
Static bars, white noise, and duotones distort the frame—inviting pause, tension, and reflection. Grunge overlays and graffiti marks break the polish, grounding the brand in realness and edge.
These motifs aren’t just aesthetic—they’re emotional cues. Symbols of interference, presence and imperfection,
photography
A layered visual language with meaning
Know Guidance photography embraces a symbolic and moody aesthetic—layered with artistry and a touch of playful edge. Images are thoughtfully composed to evoke emotion, mystery, and intention, creating visuals that feel both intimate and bold. Each photo is a piece of storytelling, blending raw authenticity with creative expression.
content marketing
A layered visual language with meaning
Know Guidance will center on authentic connection and purposeful storytelling.
Content will be crafted to inspire, challenge, and nurture a community of vision-led disruptors. Through a consistent mix of thoughtful art, sharp insights, and ritualistic visuals, the brand will build trust and invite engagement.
The strategy will balance strategic clarity with creative freedom, delivering content across channels that will feel both intentional and alive. Each piece will serve the bigger story—guiding the audience to deeper understanding, meaningful action, and lasting relationship with the brand.
campaigns
Before You Build will be a signature campaign designed to guide vision-led creators through the essential first steps of brand clarity and creative direction.
Centered around a practical workbook, BYB will help clients see, sense, and shape their unique identity before diving into execution—saving time, energy, and creative overwhelm.
This campaign will serve as both a strategic framework and a creative ritual, emphasizing that perfection isn’t the goal, but purposeful clarity is. BYB will also act as a lead magnet, inviting deeper engagement and connection through ‘The Call’—a transformational one-on-one experience.
A visual sanctuary where art meets ritual—blending moody portraits, signature typography, and symbolic visuals, behind-the-scenes glimpses, quick insights, and subtle calls to action with thoughtful, brief, and poetic captions—designed to spark curiosity and connection.
more to come…
My Role & Value
As the founder and creative director, I lead every stage — from concept and brand narrative to visual design and campaign strategy.
I bring a rare fusion of artistic vision, spiritual insight, and marketing discipline to every project, always with a service mindset. My goal is to illuminate the essence of a brand so its truth can shine clearly and powerfully.
let’s collaborate
If you’re seeking a creative partner who can combine strategy, soul, and design to bring your vision to life — let’s connect.